In our marketing Strategy journey, related to strategic advisory, we support companies to :

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1.  Define a segmentation and positioning strategy, eventually with the support

     of a market research study.

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2.  Develop branding and communication plans, assess brand awareness and identity,                     evaluating brand equity.

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3.  Assess and measure customer and company value, with particular focus on:

     measutring customer satisfaction, retention, loyalty and equity; pricing and

     financial issues.